With multi-platinum singles and three Grammy nominations on her belt, GloRilla is the definition of an icon-in-the-making. So it shouldn’t be a surprise that True Religion picked the Memphis native as its newest campaign star for its ICONS collection.
“True Religion stands out for its iconic designs and logos that speak for themselves, but it’s about way more than just style,” said GloRilla in a press release. “It’s about being confident and owning exactly who you are. I’m proud to partner with a brand that’s so real and inspires everyday with an authenticity that still hits.”
The new collection will include a sexy twist on baby T-shirts, cropped varsity jackets, and cinched vests. As expected, the urban lifestyle brand known for its superior denim quality taps into the latest trends, offering both baggy and flared jeans. Prices typically range from $40 on the low end to over $200 on the high end.
Popular Twitch streamer, Duke Dennis, was also tapped as the brand’s new campaign star alongside Glo. Before those two, the brand worked with two other female rap starlets: Megan Thee Stallion and Sexyy Red.
On a more sour note, a Cleveland concert that was expected to feature GloRilla, Moneybagg Yo, and Skilla Baby has turned into the center of a major legal battle. Esmail Entertainment has filed a lawsuit against Shaw Management Enterprises, seeking $2.5 million in damages. The company claims Shaw submitted forged contracts tied to the event, which led to significant financial loss.
According to AllHipHop, problems began almost immediately after tickets went on sale. Just two days after the launch, Shaw Management allegedly instructed Esmail to stop all promotion for the show. No explanation was provided, which raised concerns. Esmail then contacted GloRilla’s team and reportedly learned she had never agreed to perform. They say that contract negotiations were still ongoing when Shaw sent over what they now believe were falsified documents.