Benzino is stepping into a new era, using his fitness progress as the centerpiece of his public image. The Boston native, now 60, has updated his OnlyFans platform to highlight his dedication to the gym. Originally launched in 2020, the account will now showcase the transformation he has worked hard to achieve, and he wants fans to start calling him “King Zeno.”

Recently, he explained his motivation during an Instagram post, telling followers, “The only reason I got OnlyFans is because I work out, so I like to show my body.” He says his training schedule has him in the gym five days a week and believes his audience will enjoy the results as much as he does. The page will feature workout routines, fitness tips, progress shots, and plenty of shirtless appearances.

While focusing on health and physique, Benzino has still found time to address his critics. He recently took aim at Fat Joe over comments about the cancellation of the BET Hip-Hop Awards. “Why Fat Joe said it’s gentrification, after they let his a** host the awards two years earlier?” he asked. “The ratings were the worst ever after he hosted it. Was it gentrification when you was hosting it, Joey? Stop, man. Joe, you’re putting out too much misinformation on the internet, bro. You gotta do better, man.”

His other target has been 50 Cent, who posted one of Benzino’s recent freestyles in a mocking light. Responding from the gym, Benzino said, “I just put a little video out… just minding my business… I see your man Curtis posted it. This n***a really… he really f**k with Zino huh? I tell you what, though, the boxing challenge still there. I’m down to make a couple of m’s. I’ll go three rounds with your goofy a**.” He also challenged 50 to deliver a better verse.