Fat Joe and Jadakiss are voicing their frustrations after BET confirmed major changes to two of its most recognizable events. During an episode of their Joe and Jada podcast, the longtime friends discussed the network’s choice to pause the BET Hip-Hop Awards and the Soul Train Awards, questioning what it means for Black culture in entertainment.
Fat Joe described the situation bluntly. “This is a form of gentrification, what’s going on. I don’t know if you really want to ask me about this s**t,” he said. Reflecting on BET’s history, he noted that it began as a space dedicated to Black audiences before being sold by founder Bob Johnson to Viacom Paramount. According to him, the shift in ownership brought quiet but consistent staff cuts, especially targeting those who voiced concerns.
The Bronx rapper recalled working on the BET Hip-Hop Awards for three years and watching the event’s resources dwindle. “S**t was like the budget, not for me, but the budget just kept getting chopped and chopped and chopped.” He contrasted that with the production levels at the Video Music Awards. “Last year, I debuted my single with [DJ] Khaled at the VMAs, and Katy Perry still flying through the air… They still got all the tricks. They still got the budgets. They got the s**t… They kept underfunding them… They ain’t had no bread.”
Jadakiss added, “They have bread for what they wanna have bread for,” suggesting the issue lies in priorities rather than capability.
Earlier this week, BET CEO Scott Mills addressed the changes, stating the awards are not canceled but could shift to a new home as the media environment changes. He emphasized that other programs like the NAACP Image Awards and the Stellar Awards will continue, while a team explores the best future for the Hip-Hop and Soul Train brands.