For the first time in the history Vans, the brand has named an artistic director and its SZA!

On Thursday (August 14), Vans made the announcement about SZA’s brand new role with company.

“SZA is a revolutionary artist shaping the emotional tone of a generation. Through her genre-defying sound, she brings authenticity to the forefront, creating space for both softness and powerful expression,” the company’s statement read. 

“She challenges fashion norms and cultural expectations that empower youth to own their story. In her, we see the essence of Off the Wall, an artist who leads with creative intention and self-acceptance, while encouraging others to do the same,” the statement continued

“In Vans, I feel free!” says SZA. “I’ve been wearing Knu Skools and other styles for years, they’ve always had an ethos I connect with. As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional.”

“That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit,” SZA continued. “They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us. “

SZA also shared the news of her new role to all of her followers on Instagram.

“Clocking in for Side quest 367889654591.. IM THE NEW ARTISTIC DIRECTOR AT @vans YALL… we finna have a f**king ball,” her post read.

During recent Vogue interview, SZA shared her love of Vans. 

“If you think about Vans and me, it makes so much sense,” SZA expalined “I’ve always been about comfort and self-expression. I love feeling stable, sturdy—and also cute as f**k.”

“Skate culture is so paramount [to Vans], but the ethos of skate culture is what I think is beautiful,” she added. “There is a lot of perseverance, trying and failing—a community that loves to take risks.”